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ED SHEERAN

Project type: Live Tour Visuals
Freelance: JP Motion
Date: March 2025 - December 2025

I designed the motion visuals for “Azizam,” a track by Grammy Award–winning artist Ed Sheeran, with the work first debuting at Coachella in 2025.

 

Created for the Mojave stage, the content was developed specifically for a setup featuring a high-resolution LED back wall flanked by two vertical side screens, allowing the visuals to frame and enhance the live performance experience. The project quickly evolved beyond its initial format. It was reimagined for the Mathematics Tour, where the visuals wrapped around Ed’s elevated circular LED halo, transforming the content into a fully immersive, 360-degree experience.

 

Since then, the work has continued to adapt across a variety of high-profile platforms, including appearances at the NRG Awards, BBC Radio 1's Big Weekend, and the Netflix production One Shot: Ed Sheeran – A Musical Experience. Most recently, the visuals were reinterpreted once again for the Loop Tour, designed to scale seamlessly across a massive LED wall backdrop. Throughout its journey, the project has remained a dynamic, evolving piece—continually reshaped to suit vastly different stage designs while maintaining a cohesive visual identity.

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© James Churchill 2024

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